I transform struggling digital marketing programs into high performing revenue streams.

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About Me

With over 15 years in digital marketing, I specialize in identifying critical gaps in marketing pipelines and implementing data-driven solutions that deliver measurable growth.My approach combines strategic vision with tactical execution. At PEMCO Insurance, I orchestrated a comprehensive digital transformation that reversed a 7-year decline in lead acquisition. By implementing growth marketing principles and developing the company's first cross-functional growth team, we achieved remarkable results: auto leads increased 223%, renter leads 47%, and home leads 132%. This success led to managing a $4MM digital marketing budget and developing strategies that added $10MM in annual revenue.At American Well–Carena, I drove healthcare innovation by increasing patient online visit conversions by 40% through paid advertising across West Coast clients. At CDK Cobalt, I helped revolutionize automotive marketing through strategic email campaigns for BMW's premier flagship stores in the Northeast, producing $14MM in service revenue and contributing to $53.9MM in auto sales—achieving an industry-leading ROI of $310 for every $1 spent.Currently, as Growth Consultant for The D5 Group, I am implementing strategic initiatives to accelerate revenue growth and expand their client portfolio.

Location : Lisbon, PT | Seattle, WA        Language : English

Brands that I've worked with:

Work Experience

Growth Consultant

Provide strategic growth consulting focused on digital transformation and market expansion. Design and implement frameworks for acquisition, monetization, and retention while optimizing customer journeys using modern marketing technology stacks.

Business Owner
2023 - Current

Sr. Growth Marketing Mgr.

Built and directed PEMCO's first growth team, implementing systematic A/B testing across paid media, landing pages and online sales funnel. Owned full testing roadmap from hypothesis to deployment while collaborating with Product and IT teams.

PEMCO Insurance
2018 - 2022

Sr. Digital Marketing Mgr.

Administered comprehensive digital marketing strategies for healthcare systems' virtual care platforms while leading client relationships and optimizing patient acquisition campaigns.

AmWell
2015 - 2018

Marketing Operations Mgr.

Architected marketing operations infrastructure and led 4-person team, developing integrated lead generation, automation workflows, and cross-channel campaign optimization strategies.

YouScript
2012-2015

Industry
Work

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What
People Say

"At PEMCO Insurance, Voren orchestrated a comprehensive digital transformation plan by combining his strategic vision with tactical marketing initiatives, successfully reversing PEMCO's 7-year decline in lead acquisition."
 

Jason N.

SEO Director, Add3

"Having led comprehensive digital transformations and managed multi-million dollar budgets, Voren brings the strategic depth to our nonprofit and municipal partners needing to maximize their limited resources and expand their community impact."

DeShawn S.

CEO, The D5 Group

INSURANCE

Optimizing Paid Ad Performance Through Strategic Testing & Platform Restructuring

PEMCO Insurance achieved a 31% reduction in campaign costs through a comprehensive digital advertising restructuring, delivering improved lead quality across key insurance verticals.

The Challenge

They faced intense competition and rising costs in their digital advertising program, with CPCs rising over 300% across paid channels between 2017-2020. They needed to improve campaign efficiency and lead quality while managing costs in an increasingly competitive insurance marketplace.

Strategic Approach

Platform Restructuring – PEMCO's digital advertising infrastructure underwent a fundamental restructuring to address inefficiencies in their campaign architecture. I established that multiple campaigns were competing against each other in ad auctions, driving up costs unnecessarily. By consolidating the campaign structure and implementing Smart Bidding strategies across both Google and Bing platforms, we eliminated this internal competition. The introduction of a new UTM parameter tracking methodology also provided greater visibility into campaign performance and user journeys, enabling more precise optimization decisions.

Creative Testing & Optimization – A systematic approach to creative testing formed the cornerstone of PEMCO's transformation strategy. I implemented comprehensive A/B testing across display and video ad formats, examining everything from messaging to visual elements. Direct response offers were rigorously tested in ad copy, leading to significant improvements in click-through rates.

Landing page optimization became a continuous process, with systematic testing of navigation elements, button placements, and user flow configurations. This methodical approach to creative optimization resulted in substantial improvements in conversion rates across all channels.

YouTube Discovery Ads – Human-centric creative increased CTR by 40%

Channel Strategy Refinement – Finally, we evolved PEMCO's channel strategy, moving beyond traditional search advertising to embrace a multi-channel approach. I recommended that the team expand into awareness channels including Display, Discovery, and Video advertising, each carefully optimized for maximum impact. Budget allocation underwent continuous refinement based on performance data, ensuring investment was directed to the most effective channels. Enhanced audience segmentation allowed for more precise targeting, particularly in awareness campaigns where they achieved impressive engagement rates and lead quality improvements.

HEALTHCARE

Digital Ad Strategy Drives Growth in Online Care Visits

In just 24 months, Skagit Regional Health transformed their virtual care platform from 6 monthly visits to consistently achieving 50+ visits per month, proving that rural healthcare systems can successfully drive telehealth adoption through strategic digital marketing.

Client Challenge

Skagit faced significant adoption barriers after launching their virtual care platform MyEClinic in their rural Washington market. With only 6 monthly virtual visits and inefficient ad spend, they needed a solution to serve their dispersed population across a 25-mile radius. Their ambitious goal: achieve 75 virtual care visits monthly while maintaining cost efficiency.

Strategic Approach

Through comprehensive market analysis, we implemented a customized geo-targeted strategy that leveraged Skagit's established community presence across seven strategic locations. The MyEClinic brand campaigns dramatically outperformed generic healthcare terms, demonstrating the power of local brand recognition in healthcare marketing. This focused approach optimized campaign performance while expanding healthcare access throughout the service area.

Branded Search Ads outperformed non-Branded by 73.4%

AUTOMOTIVE

Elevating Luxury: Revolutionizing Email Marketing for America's Top BMW Dealers

Client Challenge

Three premier BMW dealerships in the United States' most affluent markets - New York City, New Jersey, and Philadelphia - required a significant elevation in their digital marketing performance. Despite their dominant market positions, these dealerships were not fully capitalizing on their sophisticated customer base through email marketing, leaving substantial service revenue and sales opportunities unexplored.

Strategic Approach

I developed and implemented a comprehensive digital email marketing strategy tailored to each dealership's unique metropolitan market position, while maintaining BMW's premium market positioning. The cornerstone of this approach was advanced audience segmentation strategies, acknowledging that luxury automotive customers in these sophisticated markets required precisely targeted communications.The customer segments were based on ownership cycles, service patterns, and engagement with dealer specialty events. This granular approach enabled highly personalized communications that aligned perfectly with customer interests - from new vehicle launches to service promotions and certified pre-owned opportunities.

Performance Transformation

The program delivered exceptional performance across all metrics. Email campaigns achieved 16% open rate on average, surpassing the industry benchmarks by 19%.

Through strategic targeting and timely communications, the campaign generated 983 high-valued service appointments.
The overall program maintained an impressive 24% click-through rate across 37 meticulously executed campaigns, consistently outperforming national benchmarks in all three markets.

BMW CPO email campaign – Averaged 33% CTR

BRAND TRANSFORMATION

Data-Driven Video Strategy Drives Regional Insurance Brand Transformation

Client Challenge

Operating in the competitive Pacific Northwest insurance market, PEMCO Insurance faced mounting pressure from national insurers wielding substantially larger marketing budgets. The regional insurance provider needed a transformative brand strategy to combat market share erosion and adapt to Seattle's rapidly evolving demographic landscape, while creating meaningful content that differentiated the brand in an increasingly crowded marketplace.

Strategic Approach

As Head of Growth Marketing, I worked in close partnership with Brand leadership to implement a comprehensive YouTube video advertising strategy focused on data-driven first principles.

Through extensive testing, my team identified our most optimal video ads by analyzing viewer content engagement length, brand messaging resonance with our Northwest audience, and view-through conversions (conversions that occurred when viewers saw our ads but converted later through direct site visits or other channels within our attribution window).

This testing framework informed our strategic channel mix optimization and performance-based budget allocation decisions.

Building on these insights, we launched a transformative campaign:

Campaign – A Lot Can Go Wrong

We created a series of 15-second variants called "A Lot Can Go Wrong" highlighting how quickly an accident can happen. These funny, concise, and impactful messages were strategically deployed through our paid Social, YouTube, and programmatic advertising channels, generating over 80 million impressions - exceeding our campaign impression goal by 131%.

A lot Can Go Wrong – Short video series campaign

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